Luxury brands should stick to what they do best: make luxurious products that are often well designed and are (mostly) overpriced. Some luxury companies have tried to get on the wearable bandwagon by launching their own smartwatches and even bracelets. While they may look awesome, they don't work as well as something that costs Rs 1,500 maybe. 

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Luxury brand Louis Vuitton has now made a handbag that is an odd fusion between technology and fashion. It was presented as a part of its 2020 cruise collection and has OLED screens on a duffle bag. The company also presented a bucket bag that also has OLED screens on each side. 

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The company describes it as a fusion of “cutting-edge technology with the Maison's signature savoir-faire, the new canvas displays moving images while taking the form of some of Louis Vuitton's most iconic bags".

We would like to give LV full marks for the effort but the design of the bag simply looks ghastly. Why would anyone stitch OLED screen on the side of the bag? The OLED screen on the duffle bag shows video clips of different cities. The bucket bag comes with screens on each side and the OLED panel on this bag can also be used as a touchscreen. Both bags from LV simply do not exude luxury but simply looks like something a knock-off store would make in the fake goods markets in South Asia. 

© Louis Vuitton

The OLED panels on the bags are said to be flexible but I guess the people at LV didn't hear about Samsung's fiasco with foldable smartphones. These bags are going to experience the same problems as the foldable phone and look ugly at the same time.