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India Leads The World In Fastest Mobile Gaming Growth Market And The Future Looks Bright


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India is currently the fastest-growing region for mobile games and other kinds of Apps according to a report on the global app economy by Facebook and statistics firm Adjust. The report has ranked countries based on their “growth score,” a type of metric that shows how rapidly a country is growing in terms of games and app downloads relative to the number of smartphone users in the country. 

India Leads The World In Mobile Gaming Growth © Facebook_Adjust

The report has come to this conclusion based on data from 25,000 apps released on the iOS App Store and Play Store in 2019 and 2020. The report ranked nearly 250 countries across various verticals such as education and digital payments amongst others. The growth score is determined by dividing the total app install per month by the number of monthly active users in each country. 

India Leads The World In Mobile Gaming Growth © Facebook_Adjust

In India, educational and banking apps have seen the fastest growth in the country, however when it comes to gaming, India tops the charts as the fastest-growing app market. The country has over 700 million unique mobile phone subscribers which makes it one of the most bullish markets for mobile games' growth. Gaming apps as a whole, continue to be the highest-ranking vertical globally when it comes to growth score. That’s due to various types of games available on each app store with simplistic and satisfying mechanics.

India Leads The World In Mobile Gaming Growth © MensXP

It’s truly impressive to see India’s Growth Score according to the report even though the Indian mobile gaming industry has seen controversial events such as the banning of PUBG mobile in India. Having said that, India is still a massive market for hypercasual games that make up quite a bit of the market share. “India has jumped from the middle of our growth table in 2019 to take the spot as the fastest-growing region in the world,” the report said. 

Source: Adjust


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