Xiaomi has now become the world’s fastest smartphone company in the world after dethroning the likes of Samsung and Apple. 

The smartphone manufacturer reached the milestone, according to a report by Counterpoint Research. The most surprising bit was that the company’s flagship phone i.e. the Mi 11 Ultra managed to capture 17.1 per cent of the global smartphone market. 

© Unsplash/mateusz-tworuszka

The company managed to grow by 26 per cent despite the COVID-19 pandemic and was also the world’s number two smartphone brand for Q2 2021.

The company has now shipped over 800 million smartphones in the last decade. Xiaomi currently leads the global smartphone sales charts followed by Samsung at second place and Apple at third. 

“Ever since the decline of Huawei commenced, Xiaomi has been making consistent and aggressive efforts to fill the gap created by this decline. The OEM has been expanding in Huawei’s and Honor’s legacy markets like China, Europe, Middle East and Africa. In June, Xiaomi was further helped by China, Europe and India’s recovery and Samsung’s decline due to supply constraints,” Tarun Pathak, research director at Counterpoint, said in a press statement.

The company’s growth has been attributed to aggressive offline expansion in China and India, where products such as the Redmi 9, Redmi Note 9 and the Redmi K series have been most successful.  

Samsung suffered the most due to supply constraints in Vietnam which helped Xiaomi dethrone the South Korean giant. In order for the South Korean tech giant to reclaim its top spot, Counterpoint Research says that the situation in Vietnam needs to improve.  

© Reuters

Apple, on the other hand, has now slipped to the third position even though the company has enjoyed massive growth thanks to the iPhone 12 series.  

It is worthy to point out that both Samsung and Apple are gearing to launch new smartphones in the coming days and months. Samsung is expected to announce two new foldable smartphones that will be the replacement of the Galaxy Note series. 

Xiaomi has been a leader in the Indian smartphone market for a while and now the company is also the top smartphone company in Europe after a remarkable June quarter. Xiaomi is also expected to launch its latest smartphone i.e. the Mi Mix 4 a day before Samsung’s Galaxy Unpacked event.  

Source: Counterpoint Research.

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