It doesn’t take much to be kind.

A small smile, a sweet gesture or simply a “hello!” can magically uplift a person’s mood.

No wonder then that our favourite girl-next-door and Bollywood actress Anushka Sharma is all about these little good deeds. Be it in real life or reel life, she is always ready to go that extra mile to bring a smile to someone’s face.

In the past, Anushka Sharma has been known to take on many charities. From her public love for pets, her charity fundraisers to her more recent decision to donate her maternity clothes, she has always been the flag bearer of bringing smiles with “achchai”.

This time around too, Anushka is doing the same with an emotional new creative for the brand Rajnigandha Pearls.

Rajnigandha Silver Pearls

With the short video that celebrates compassion and kindness, she takes on the brand communication and philosophy “achchai ki ek alag chamak hoti hai”.  

The simple act of kindness in the video showcases how a small act, even done anonymously, can bring a smile to somebody’s face – it is the impact of achchai in our day to day lives. After all, as Anushka points out in the TVC, “achchai ek haath se aise karo ki doosre haath ko pata bhi na chale”.

The brand Rajnigandha Pearls aims to bring the premise of ‘Goodness that shines’ to the real world. Made from the choicest of cardamom seeds, Rajnigandha Pearls are blended with saffron and coated with pure silver leaves to bring the best taste.

With their latest new TVC, the brand hopes to inspire people not to wait for great opportunities to do good, but to simply seize the day with their small acts of kindness – as the background score points us “Dil bada to tu bada”!

What do you think of the new TVC? Let us know in the comments below.  

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