Isn't it kind of sad that the biggest viral story of the week doesn't even make any sense now? The people behind the movie 'Uri: The Surgical Strike' didn't just impress the world with their movie but also with their brilliant way of stopping their movie from getting pirated.
They themselves leaked a 'fake' version of the movie online so that the people who downloaded from torrent sites would have a scene transition into Vicky Kaushal breaking the fourth wall and talking directly to them, telling them to go watch the movie in theatres.
This idea was genius, and no wonder the video went viral as soon as it ended up online. While this was one of the best 'surgical strikes' on piracy, movies leaking online is still inevitable. Bringing awareness to the situation is the first step but it won't stop t altogether.
'Uri: The Surgical Strike' couldn't survive the surgical strike on piracy and is now available online for real, not the one where Vicky Kaushal is disappointed in you. The entire movie is apparently available on the website Tamilrockers.
As the name would suggest, they would probably just leak Tamil movies, but looks like they've expanded and now also include Bollywood movies. Reportedly, even 'The Accidental Prime Minister' was available on the site almost immediately and now even Emraan Hashmi's 'Why Cheat India' has been leaked.
But, the makers of 'Uri' still shouldn't worry about the movie leaking that much, since 'Uri' is still dominating the box office with people loving Vicky Kaushal and quoting the movie. I mean, even PM Narendra Modi couldn't help himself from asking everyone “How's the josh?”.
#UriTheSurgicalStrike biz at a glance...
Week 1: â¹ 70.94 cr
Weekend 2: â¹ 37.96 cr
Total: â¹ 108.90 cr
India biz. BLOCKBUSTER.#Uri is not going to slow down soon... Should emerge the highest grossing medium-budget film, surpassing the *lifetime biz* of #TWMReturns. #HowsTheJosh
So, the movie's josh is still high and won't be coming down anytime soon, by the looks of it.