Both phones have managed to capture the imagination of smartphone users, however, there's an unlikely company using the same marketing style to promote their own product. It's even called the “LEGO Fold”.
Behold, we give you LEGO's own foldable toy that's actually a pop-up book set, that is being promoted in the same style as Samsung's Galaxy Fold.
The device in question has a 5-inch cover display and an 11-inch pop 'screen'. The Samsung Galaxy Fold, on the other hand, is 4.6-inches when folded and 7.3-inched when unfolded. Of course, the LEGO Fold is not really a smartphone however we can appreciate LEGO's level of trolling.
A stunning 5-inch cover display unfolds into an 11-inch pop-up story book. For endless creative play that never runs out of battery. pic.twitter.com/yodboV2aEK— LEGO (@LEGO_Group) March 4, 2019
© Lego, Samsung
LEGO's trolling efforts go further as the company released the artwork with the caption “creative play that never runs out of battery” comparing the storybook with a smartphone.
LEGO has been a leading toy maker and it is quite refreshing to see the company take a dig on smartphones. We live in an age where smartphones/tablets are rapidly replacing toys as a source of entertainment for kids.
What's great about the LEGO Fold is that it doesn't cost as much as Samsung or Huawei's offering. It will sell for $69.99 which is nothing when compared to Galaxy Fold's price tag of $2000.