Apple CEO Tim Cook was trending on social media yesterday after the US president Donald Trump referred to him incorrectly as "Tim Apple" during an American Policy Advisory Board meeting.

Although Tim kept himself away from the whole fiasco, for the most part, he did end up changing his Twitter display name to include an Apple logo.

His name on Twitter now reads 'Tim Apple' instead of 'Tim Cook'. Looks like the Apple CEO is embracing his new nickname. Well technically, Tim has just added an Apple computer emoji at the end of his name. And since it's not a Unicode-approved emoji, it'll only be visible on Apple devices. If you are looking at his profile on a Windows computer or an Android phone, you'll either see a blocked-out square or just a random symbol.

© Twitter

Here's the clip in case you missed it yesterday -

Trump just called Apple CEO Tim Cook “Tim Apple” pic.twitter.com/gTHHtjWvc9

The clip has been watched over 10 million times and has over 200,000 favourites since it was posted on the micro-blogging site.