We don't know what meme pages you follow on social media, but the only ones that truly matter are the official social media accounts of our Police departments across the country. Mumbai Police, of course, is leading the trend with its strong meme game. 

However, recently other states and cities too are using social media and particularly memes  create awareness and connect with the youth and get their attention on subjects that were until now falling on deaf ears. 

via GIPHY

Currently, be it the actors, directors or trolls, everyone is talking about 'Kalank'. So is the Rajasthan Police, but in their own savage way. Since everyone is making and sharing 'Kalank' memes on social media, Rajasthan Police too shared one to promote their anti-drug campaign. 

© dharma productions

They shared a still of Alia Bhatt from the movie along with the dialogue, "Humse zyada barbad koi nahi is duniya mein", and wrote, "Stealing money for buying #Drugs? If yes, then the #Kalank of theft & being a drug addict is going to end your happiness. Stop consuming #Drugs or else they'll consume you. @aliaa08 @karanjohar @Varun_dvn @sonakshisinha @adityaroy @DIPRRajasthan @ashokgehlot51."

Stealing money for buying #Drugs?

If yes, then the #Kalank of theft & being a drug addict is going to end your happiness.

Stop consuming #Drugs or else they'll consume you.@aliaa08 @karanjohar @Varun_dvn @sonakshisinha @adityaroy @DIPRRajasthan @ashokgehlot51 pic.twitter.com/OBz5smrqwV

Now that's an impressive way to use the dialogue and the meme. In fact, actor Varun Dhawan, who plays Zafar in the movie, too was left impressed with Rajasthan Police's meme and retweeted the same with the message "Say no to drugs."

Say no to drugs https://t.co/upBGmvl42P

Directed by Abhishek Varman and produced by Karan Johar, 'Kalank' also stars Madhuri Dixit as Bahaar Begum, Sanjay Dutt as Balraj Chaudhry, Alia Bhatt as Roop, Sonakshi Sinha as Satya Chaudhry and Aditya Roy Kapur as Dev Chaudhry.