The fact that men don't like washing their jeans too often is all too well-established by now, but Chip Bergh, the CEO of Levi's, has taken it to a whole new level. The man has claimed that his jeans haven't seen the insides of an washing machine in over 10 years. He has also suggested that all of us should do the same.
I know, right? We had this exact same reaction that you're probably having right now. How does it even work? What happens when it's dirty? Does it not smell? What about sweat, stains, germs?!
But he had a solution to these things. He said he spot cleans stains, and whenever he feels they have become too dirty, he hand washes them lightly. Rest of the times, he just puts in out in the sun, and that apparently takes care of the cleanliness, as well as the germs. In fact, sunning a pair of jeans is apparently better to get rid of germs than washing it, and it also keeps the fabric fibers intact for years.
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For areas where sunlight is not available in plenty, storing jeans inside the freezer apparently can get rid of 90% of germs. Who knew? But we wonder what happens to the rest 10% of germs.
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Well, it probably works in countries with less pollution. We're wondering whether Chip still maintains his stand if he ever comes and lives in Gurgaon for a month. As for us, let's just say we'll have to be prepared for a flying chappal coming our way before so much as sharing this method with our mother, even on phone.