As smartphones and mobile data have become both cheaper and faster, Indians have started chugging data like never before. From watching Netflix in public to churning out TikTok videos, there's an influx in internet usage in the past few years.
Now according to McKinsey's latest report on Indian online trends, Indians are spending the highest amount of time on social media in the world. Yes, in the WORLD!
The report noted that Indians spend more time on social media than online users in China or the US. Apparently, Indians are spending about 17 hours per week on social media sites like Facebook, Instagram, Twitter and others. It's a world record, which we think, has been set due to access to affordable smartphones and cheap cellular data (read: Jio) .
India is also just behind China when it comes to app downloads. As you can see in the report, over 12.3 billion smartphone apps have been downloaded by Indians in 2018.
After Indonesia, India is said to be digitizing faster than every other mature and emerging economy across 30 dimensions of digital adoption since 2014. McKinsey's report is extremely detailed, and it talks about a lot of other accomplishments of India in the digital space. Check out McKinsey's report right here.