How funny is it to see a goofy Ranveer Singh bickering with Alia Bhatt over hotel and flight booking discounts and how sweet was it to see Deepika and her mom talk about learning from failures and moving forward as they spoke about what “ander se strong” meant for them in a certain toothpaste advertisement?

The Indian advertising industry has found its winning formula in India's obsession with celebrities and anything (and everything) they say or do. From making top Bollywood A-listers endorse everything from toilet cleaners, to undergarments and anti-dandruff shampoos, we have seen it all. 

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However, given how much Indians worship celebs and eat out of their hands as they try to sell them some commodity or service, it's no wonder that the industry is booming and sort of becoming a source of major side income for these stars. 

2018 was especially a landmark year when it came as close to spending 1000 crores on celebrities for brand promotions. It was Bollywood's 'Khiladi' Akshay Kumar who toppled every other star, including the Khans who have dominated the industry for the longest time, by bagging 100 crores through brand endorsements last year.

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While the shift has already begun and brands are more actively seeking out Bollywood's young brigade for the youth connect, some old-timers have managed to hold the top spot after Akshay.

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Claiming the second spot right after Akshay is Ranveer Singh who made Rs 84 crore through advertisements last year.

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In the third position is Bollywood's leading lady and Ranveer's SO Deepika, who bagged Rs 75 crores through endorsements alone in 2018.

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Next up, Bollywood evergreen 'Don' Amitabh Bachchan who added Rs 72 crore to his bank balance through ads.

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Claiming the fifth spot in the top five is Alia Bhatt, who took home Rs 68 crore through her many advertisement projects.