Back when I was in college and studying commerce, I was taught how marketing, as a core business function, held great importance. The reason behind it being, marketing was what decided how well your product would sell, regardless of whether it was good or bad. 

And it seems like Ola Cabs might just need a little revision on that concept.

© Twitter

Under ire once again, it looks like the new year hasn’t been shaping up all that well for the cab service company. 

A couple of weeks ago Ola Cabs were slammed by users for sending them horrifying notifications that read ‘8 Missed calls from Mom’, sending them into an ‘almost’ state of panic.

One would think, one fiasco would be enough to learn your lesson and move on. But not Ola, for they have bounced right back with an equally frustrating marketing gimmick, this time sending users angry notifications.

What a threatening message I get after waking up from bed. This is the 2nd Scary notification received from ola after #8missedcallsfrommom.

Better call S(o)aul if needed before notifying. @Olacabs #oladash pic.twitter.com/GPDDLI8Gru

— bavithranokc (@BavithranOKC) April 1, 2022

Ola users have taken to Twitter to share their dissent over Ola’s recent marketing campaign, where users were being sent notifications that read, ‘This is not a joke (insert angry face emoji)’.  

It continued to say, ‘We keep giving you amazing discounts, but you still haven’t ordered on Ola Dash. No fooling around anymore, get your daily fruits and veggies now.’ 

Somehow, the marketing team thought that instead of slightly suggesting or nudging the user, it would work better to scold and intimidate them into using their services.  

Obviously, they were wrong, because folks on Twitter were mighty unimpressed. 

@OlaDash_In are you really expecting conversion from this type of push notifications? It's Passive agressive, your business team must be in lot of pressure to get some traffic. pic.twitter.com/8JaqTNVRtx

— Manjunath (@manjunath_c23) April 1, 2022

O@OlaDash_In kindly stop bullying customers - change your spamming activity please pic.twitter.com/r6hiZMtsQK

— Ajay Kumar (@jaykumarspj) April 1, 2022

क्या है ये??? ऐसे को मार्केटिंग करता है क्या??? @OlaDash_In @Olacabs pic.twitter.com/CrNoZH5H0y

— Aditya Singh (@AdityaSinghtm) April 1, 2022

#Ola #Oladash #Olacab #Olaapp who the **** do you think you are m*****f**** sending me a notification on my phone saying that this is not a joke with angry emoji!! I did not get paid for your notification a******* m****f**** you piece of s****. pic.twitter.com/a9usPHF4Wo

— Darshan Raikundalia (@Darshan37458) April 1, 2022 

One user wrote, “who the **** do you think you are m*****f**** sending me a notification on my phone saying that this is not a joke with angry emoji!! I did not get paid for your notification a******* m****f**** you piece of s****.”  

Another user meanwhile commented, “kindly stop bullying customers - change your spamming activity please.” 

@OlaDash_In you really threatened me for not ordering.. is this a strategy??? pic.twitter.com/cd9IOChusY

— seslidaniel (@seslidaniel) April 1, 2022

Aisa kaun krta h #Ola #Oladash pic.twitter.com/fgFuAQE3Db

— Rahul Koli (@rkolirkoli) April 1, 2022

Good idea @OlaDash_In @Olacabs sending out blunt notifications to ppl like this

And below this @zomato is like "Mela babu thana thaya"

But mein toh apne baap ki bhi ni sunta..

Try someone else with your tactics pic.twitter.com/WxW0kRN3aX

— Akshay Bhat (@aksplod) April 1, 2022

The marketing team at @OlaDash_In seems to have taken the term 'aggressive', quite literally. pic.twitter.com/70NIC0XGl1

— Ram (@ramsyncs) April 1, 2022

@OlaDash_In Nd @Olacabs
आप डिस्काउंट देते रहे हो तो.... हर रोज आपका ही फूड खाना पड़ेगा

वो गुस्से के साथ नोटिफिकेशन क्या सही है ये? pic.twitter.com/KsC4nArvx9

— The Indian (@AnaghanHeri) April 1, 2022 

Someone also pointed out, “are you really expecting conversion from this type of push notification? It's Passive-aggressive, your business team must be in lot of pressure to get some traffic.” 

Guess, the first time was not the charm for Ola when it came to understanding how to lure customers in!

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