Anushka Sharma has mostly been associated with meaningful ad campaigns. Be it the Manyavar advertisements with her husband and Indian skipper Virat Kohli, or her long standing association with Pantene.

We have also witnessed that Anushka has been very vocal about her stance on certain endorsements, and declining those that do not align with her personal ideologies. Be it adopting and openly promoting a vegan lifestyle or declining offers for fairness cream ads, Anushka has been selective about the brands she has associated herself with.

Let goodness shine ! â¨â¨â¨ #AchchaiKiChamak @DS_SilverPearls   #RajnigandhaPearls pic.twitter.com/JsoxvvA6iI

— Anushka Sharma (@AnushkaSharma) January 14, 2019

Anushka took to Twitter earlier this week, and shared a short video snippet of her new commercial promoting a pan masala brand's product. Ever since Twitter has tormented the 'Zero' star with negative comments and trolled her for giving up on her said ethics.

While some have called Anushka out on Twitter for promoting a brand that's responsible for numerous health risks amongst its consumers, others have simply come forward to share their disappointment with her.

Here's what Twitter is saying:

Won't this be surrogate advertising. Promoting a brand known for its banned product. ! wonder why on earth she need to endorse a tobacco brand and take a stand that it's for promotion of cardamom.

— Inconviniencd Public (@sushovan03) January 14, 2019

लà¥à¤ à¤à¤¹à¤° à¤à¤¾ पà¥à¤°à¤à¤¾à¤° à¤à¤°à¤à¥ भॠ शà¥à¤¹à¤°à¤¤ बà¤à¥à¤° रहॠहॠà¤à¤° हमॠà¤à¥à¤¨à¤à¤¾à¤° à¤à¤¹à¤¤à¥ हॠलà¥à¤ बिना à¤à¥à¤ à¤à¤¿à¤ हà¥

— Satish Kumar (@esatish999988) January 14, 2019

Are nahi yaar. Hadd hai. Rajnigandha ??ð¡
Cheee..ð¤¦‍âï¸ð¤¦‍âï¸

— Mohit Singh (@im_ms_) January 15, 2019

pic.twitter.com/6S7aGSJOme

— Ritesh Ghorecha (@RiteshGhorecha) January 14, 2019

Anushka sharma's ad on Rajnigandha 'pearl' is absolutely horrendous. No clue as to what's  happening in that ad.

— Savitha (@SavithaKartha) January 16, 2019

As a role model/celebrity, please do not promote harmful products through surrogate advertising.

— Parichay (@ParichaySharan) January 14, 2019

after @priyankachopra you have let this country down by endorsing #Rajnigandhasilverpearls. Do you know #panmasala causes cancer? Do you such products, also when advertised by a tobacco brand, are a gateway for the masses to get on to tobacco addition?

— Vaishakhi Mallik (@vaishakhimallik) January 15, 2019

बस यहॠपà¥à¤°à¤à¤¾à¤° à¤à¤°à¤¨à¤¾ बà¤à¤¾ था..@imVkohli  सॠà¤à¥à¤ सà¥à¤ लà¥à¤à¤¿à¤¯à¥ वॠà¤à¥à¤ à¤à¤¸à¥ बà¥à¤°à¤¾à¤à¤¡ à¤à¤¾ पà¥à¤°à¤à¤¾à¤° नहॠà¤à¤°à¤¤à¥ à¤à¥ सà¥à¤¹à¤¤ à¤à¥ लिठनà¥à¤à¤¸à¤¾à¤¨à¤¦à¥à¤¹ हà¥,à¤à¤¸à¤à¥ पà¥à¤à¥ तॠबड़ॠपà¥à¤®à¤¾à¤¨à¥ पर लिà¤à¤¾ रहता हॠà¤à¤¿ *सà¥à¤µà¤¾à¤¸à¥à¤¥à¥à¤¯ à¤à¥ लिठहानिà¤à¤¾à¤°à¤* ।
हद हॠà¤à¤¯à¤¾ हॠ, लà¥à¤ पà¥à¤ à¤à¥ लिठà¤à¥à¤ भॠà¤à¤° सà¤à¤¤à¥ हà¥à¥¤à¥¤

— Sudheer Mishra (@Sudheer95656356) January 14, 2019

@AnushkaSharma this my first tweet 4 u. Admired you coz of ur character & movies. Seeing u in an ad of rajnigandha pearls left me in shock. Could not match ur character with the ad.

— Udipto Bhowmik (@udiptobowmik) January 16, 2019

@AnushkaSharma If Rajnigandha truly believed that goodness can make the world a better place, they should stop manufacture of gutkha which disfigures & kills it's users. They are using you to kill more people. pic.twitter.com/wL6joGV8HN

— IndianCancerSociety (@IndianCancerSoc) January 15, 2019