We already know that Microsoft and Sony are both working on future consoles and are getting ready for the next generation. There are rumours that both companies are working on multiple consoles that will sell at different prices.
The next generation of Xbox consoles is set to replace the Xbox One X and will be able to offer 4K gaming natively.
It is said to have improved hardware and better graphics than the current generation. We've heard rumours of various features that will come on the next generation, however, we want to talk about certain mistakes Xbox can't afford to make in the next generation. One of them includes making India a huge part of their strategy and here's what we think the gaming company needs to do:1. Nail The Launch Event
Gamers are very vocal and Microsoft had to learn the hard way when the Xbox One was announced in 2013. In fact, it was a disaster as it wasn't presented as a gaming machine but rather as an entertainment box. Executives failed to talk about games and other features like “always online”, DRM and other issues that had gamers concerned.
Messaging plays a crucial role in getting gamers excited and that's where Sony prevailed. The next Xbox launch needs to appeal more to gamers than casual users so that it has a great ecosystem right from the start.2. Pro-Gaming Features
Xbox One has already become a machine that provides the best features that any gamer could ask. The Xbox Game pass makes games more affordable and also lets users play Xbox exclusive games on day 1. All for a subscription price that works like Netflix and lets players play old and new games for a fraction of full retail price.
In India, gaming is already an expensive affair and this new feature will make it easier for gamers in India to get access to the latest games for a cheaper price.
Xbox already has a huge library of old games that are compatible with the Xbox One. Backwards compatibility is crucial for gamers as we generally like to visit old games. Rumours suggest that the next Xbox consoles are said to have backward compatibility for Xbox, Xbox 360 and Xbox One titles. This would definitely bring a huge advantage to the new console, as Sony has been shying away from providing a similar feature on the PlayStation platform as of now.3. Better Exclusives
There's no secret that Sony PlayStation 4's success had to do with better exclusive games for the consoles. With games like God of War, Spider-Man, Last of Us, Uncharted and other exclusive games made the console a huge success all over the world. In fact, Microsoft has already bought new studios to effectively compete with Microsoft, however, the platform will need a good exclusive at launch to sway gamers to the other side.4. A Budget Xbox For India
India is going to be the next big gaming country in the world as we've already seen great success for games like PUBG in the country.
Consoles are generally very expensive in India due to import duties that made it exclusive for a nice audience. Xbox can change its fortunes by making a cheaper model just for India or manufacture/assemble all consoles in India to drive the price down. Indians love a bargain which is why it has made companies like Xiaomi, OPPO, and OnePlus super successful in India. The strategy is simple, undercut the competition with aggressive pricing.
With a population of 1.3 billion and potential 200 million gamers, Xbox can capture the Indian market with affordable pricing. India is the next big destination for anything technology and gaming needs to follow suit. Rumours are already suggesting that Xbox is working on a budget console, however, we will only know for sure when the next Xbox is made official.5. Release It Sooner
The Xbox 360 was the winner of last generation's console wars and there were two main reasons behind it. The Xbox 360 was cheaper than the PlayStation 3 and it launched six months earlier. If Xbox manages to launch the new console before Sony at E3 this year, there's no doubt it will be able to capture the gaming market faster.
Do you think Xbox can make it big in India? What do you think Microsoft should do to win the Indian gaming scene. Let us know in the comments.