Growing up, we couldn't get through few days at a time without being reminded of and getting told how poorly we are faring in every aspect when compared to “pados wale Sharmaji ka beta”. The many merits and achievements of this X, Y or Z Sharma guy didn't help to make things better for us any way. Instead, all the discussions involving the guy somehow always managed to lead the entire household into a dismal, dark place.
What did we ever get out of these stories about Sharmaji ka beta anyway? So you know what, to hell with Sharmaji and his overachiever beta. Why? Because there are better and more pertinent stories to be told. There are other achievers who have really broken the set paths, to chart their own destiny. These are the stories that we ought to pay heed to, share with the young and old, but most of all, get inspired by and strive for.View this post on Instagram
A post shared by Ishan Goel (@ishansgoel) on Jan 29, 2018 at 1:16am PST
Such is the tale of 19-year-old Ishan Goel who turned around, and did something unexpected and unheard of. When an egg broke the internet earlier this month, completely smashing Kylie Jenner's hold on having the world record of “most liked picture on Instagram” with its very own 50 million+ likes on Instagram, we are sure nobody saw that virality coming.
With almost 3 times the number of likes on Kylie Jenner's picture, Ishan's clever move paid off, with a very simple call to action - “like this picture of an egg to beat Kylie's record”. And boy, did word spread like wildfire? People from all over the world came together to topple Kylie's record, and the rest is history.View this post on Instagram
A post shared by EGG GANG ð (@world_record_egg) on Jan 4, 2019 at 9:05am PST
Now, when most of us heard about the “world_record_egg” we thought this was yet another senseless social media challenge people are giving in to. But little did we know that for Massachusetts based 19-year-old Ishan Goel, this was his life-changing moment. Often hailed as a marketing guru, Egg Gang (https://www.instagram.com/world_record_egg/ ) was Ishan's brainchild.
Turns out this avid marketing genius had laid out a full-fledged plan to break Kylie's record even before he set up the Egg Gang record. He went all out preparing for his final attack, which involved reaching out to his network of celebs, influencers and friends to like the page, as well as pushing the challenge out on Reddit!View this post on Instagram
A post shared by Kylie (@kyliejenner) on Feb 6, 2018 at 1:14pm PST
Ishan explained his strategy in detail in an interview:
“There are two core reasons that this post took off. The first is that the internet fell in love with the idea of using a crowdsourced approach to be able to have a touchpoint to a celebrity that could potentially influence that celebrity's actions or, at the very least, garner a response from them. The second is that the internet quickly began to see it as a challenge, which inspired people to invest their time and energy into helping drive the post into a frenzy.”
But in case you thought this was Ishan's first brush with viral digital marketing, you are highly mistaken. Teenage proved that Ishan Goel was no less than a child prodigy, when he managed to raise highest donations for his school's American Heart Association program, as a 13-year-old.
That's not all, Ishan successfully established his own marketing firm at the age of 14, and by the time he turned 15, Ishan was already working with American business mogul and investor, Mark Cuban!View this post on Instagram
15 years old. That's how old I was when I decided to walk up to @mcuban and pitch myself. Fast forward to today, I've managed to work on numerous projects with him and his team and it's been an amazing privilege. Age shouldn't stop you from doing anything you want.
A post shared by Ishan Goel (@ishansgoel) on Jan 19, 2018 at 3:22pm PST
Talking about the huge success that his personal egg challenge turned out to be, he told FEMAIL in an interview that, “The idea that an inanimate object can connect so many people is a testament to the fact that people love to root for the underdog”.
Ishan is hopeful that his unusual story will inspire other youngsters around the world to break free set societal fates, and push their luck so that they can seize every chance they get to launch their careers early, and have an edge over everyone else.
As for those of you wondering how Kylie took this defeat, she broke an egg on the street and shared it on Instagram to convey her disappointment.View this post on Instagram
A post shared by Kylie (@kyliejenner) on Jan 13, 2019 at 6:04pm PST