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LVMH To Make Free Hand Sanitiser Instead Of Beauty Products & It's The Best Initiative So Far


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In the midst of the coronavirus outbreak all over the world, fashion brands are facing some major issues. The effects of the virus, that originated in China, has now gone beyond creating health crisis all over the world. The Chinese fashion market, also known as one of the fastest-growing markets for luxury brands with their plans to expand globally, has also faced the repercussions due to the Covid-19 outbreak.

LVMH To Make Free Hand Sanitiser Instead Of Beauty Products © Getty Images

However, in order to do their best and contribute as much as they can, several global fashion brands stepped up and donated funds to fight this contagious virus.

LVMH To Make Free Hand Sanitiser Instead Of Beauty Products © Getty Images

LVMH, the French luxury conglomerate that operates major luxury brands like Givenchy, Louis Vuitton and Christian Dior has gone beyond money and is now prepping to produce hand sanitiser instead of the usual perfumes and cosmetic products this week.

As we all know that there's a shortage of hand sanitisers due to short supply and high demand. But brands like LVMH are taking an initiative to produce disinfectant gel in large quantities and donate the same to the French Health Authorities and the Assistance Publique-Hôpitaux de Paris which is the largest hospital system in Europe.

LVMH To Make Free Hand Sanitiser Instead Of Beauty Products © Getty Images

It is anticipated that LVMH will be making around 12 tons of hand sanitisers and would continue the same as long as it is required. The company made a statement and clearly said that this initiative will help address the lack of products available in the market currently and it shall enable a greater number of people to take right actions against Covid-19.

Speaking of France's current position, around 3,600 cases of people getting affected by coronavirus have been registered.

LVMH To Make Free Hand Sanitiser Instead Of Beauty Products © Getty Images

This global crisis seems to be escalating at a faster pace. To help mitigate the spread of this virus, an initiative like this one was much needed. Given how quickly it is escalating, it is affecting the health system and also the supply of essential items in the market. It is good to see that luxury fashion brands are invested in helping during such dreadful times.

Not just LVMH, even other brands from the fashion industry are coming forward to combat the spread of this outbreak in whatever way they can.

We are looking forward to more such great initiatives! 


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