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Ads in the 90s were the coolest.
Actually, everything in the 90s was cool, be it music, movies or chocolates. It was hands down the best era and all of us 90s kids have special sentiments for that decade.
Obviously then, if anything from that golden time makes an appearance in our dull adult life, we are instantly excited and also, nostalgic.
© YouTube/CadburyDairyMilkIn
You are not a 90s kid if you don’t remember the classic ads such as the 1993 Cadbury Dairy Milk campaign titled ‘Asli Swaad Zindagi Ka’ which had all cricket fans dancing to the tune of ‘Kuch Khaas Hai’ song.
© YouTube/CadburyDairyMilkIn
In the original 40-second long ad, it shows a woman in a cricket stadium biting into a Dairy Milk chocolate as the cricketer on the field is about to hit a century. And when he does, she runs to the ground and starts dancing to celebrate.
© YouTube/CadburyDairyMilkIn
In case you forgot, here is the ad to jog your memory.
The ad has now been recreated after almost three decades by Cadbury and Ogilvy, the ad agency which created the OG ad.
It has been shot frame-to-frame and even the background score is the same.
© YouTube/CadburyDairyMilkIn
That’s right, the same song which we hummed along every time the ad came on our TV when we were kids. However, there is an interesting twist to the new ad. Instead of the woman dancing for the male cricketer, there’s a man this time who cheers for a woman cricketer.
© YouTube/CadburyDairyMilkIn
The ad, although remade and entirely cloned from the 90s ad, is a breath of fresh air as it celebrates and encourages women cricketers.
While the nostalgic play instantly strikes a chord, the twist is a strong message that women’s sports and players deserve equal recognition and a stadium full of people who cheer for them.
© YouTube/CadburyDairyMilkIn
People on Twitter lauded the brilliant ad for its thought-provoking concept and creativity, not to mention the fact that it manages to hit us all right in the feels.
In 1994, Ogilvy India made an ad for #Cadbury Dairy Milk.
In 2021, Ogilvy India made the same ad for Cadbury Dairy Milk, with a difference!
Depiction of our society moving towards #GenderParity #GoodLuck to all Girls hitting out of the Park @DairyMilkIn @CadburyWorld pic.twitter.com/VGVNvnUp9p
This ad film has got to be the greatest throwback for 90s kids!
And on display is the power of good #content- you can make magic out of it even 28 years later! Hats off, Ogilvy India and Cadbury Dairy Milk.https://t.co/1yx5HINLc7
Khaas hai, swad hai, kya baat hai.... is ad mein! #Kudos Mondelez and Ogilvy, celebrating this ad with a Dairy Milk :)
— Hardik Joshi (@hardikjodigital) September 17, 2021The remake of Cadbury Dairy Milk ad is just awesome..
Small change in the ad but gonna make the big impact..!!
Kudos @Ogilvy #marketing #advertising #india
Take a bow Cadbury. Love the new ad. https://t.co/HaAL7lHrgd
— Siddharth (@Sidbhutoria) September 17, 2021The ad also ends with #GoodLuckGirls to wish the Indian women’s cricket team.
© YouTube/CadburyDairyMilkIn
What do you think about this nostalgia-inducing ad with a genius gender swap twist? Let us know.
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