'Boys will be boys' - this is such a common phrase, unfortunately. But finally, people are realizing the negative impact of it. No, don't let boys be boys and excuse any kind of horrible behaviour. Don't just let boys be boys but hold boys accountable for their actions, because let's be real, it's about damn time.
Toxic masculinity is a thing that everyone needs to fight against, regardless of the gender, but first people need to understand what it means. Trying to get through to people about the same topic, Gillette released a powerful ad. The ad tries to shed light on all the negative consequences of letting boys be boys, the biggest example being the #MeToo movement. If no one sets a good example for little boys, they will grow up to do the same things that have been happening for years and the cycle of toxic masculinity will never ever be broken. But, it's high time for a change and the powerful ad is advocating what's required right now.January 14, 2019
Of course, this was met with backlash, but it was great to see the appreciation for it as well. After reading all the negative tweets, I feel like people who are hating on it don't even understand the concept of toxic masculinity but rather think that it's just calling all men toxic when it's so clearly not the case.
I'd like to thank Gillette for reminding me how horrible it is to be man. This should sit well with your customers. NOT.— Chuck Woolery (@chuckwoolery) January 14, 2019
So basically being asked to behave like decent human beings and treat other human beings with respect is asking for too much. No one is saying it is horrible to be a man, people are just saying ignoring or perpetuating the horrible behaviour by some men has been creating a bad environment for everyone.
I've used @Gillette razors my entire adult life but this absurd virtue-signalling PC guff may drive me away to a company less eager to fuel the current pathetic global assault on masculinity.
Let boys be damn boys.
Let men be damn men. https://t.co/Hm66OD5lA4
I shouldn't really be surprised that Piers Morgan is also ranting about it online, I would have been shocked if he hadn't said anything. Piers, it's a global assault on toxic masculinity, not masculinity, but the fact that you can't even distinguish the two says a lot about you.
Hey @Gillette, I have an idea, stay out of politics. Real men already stop other guys from acting badly. A razor company should want me to shave with your product. And, btw, I'm extremely masculine. And there's nothing wrong with that. #TheBestMenCanBe— Joe Pags Pagliarulo (@JoeTalkShow) January 15, 2019
When did asking people to be good human beings become political? And, yes there's nothing wrong with being masculine. Thank you, next.January 14, 2019
If you can't comprehend the message, maybe you're part of the problem and that's why you felt personally attacked. Take some time to sit back and reflect on your own actions rather than ignoring this realization.
Dear @Gillette: Some men are violent misogynists. Most are willing to die to protect our liberties and freedoms (including those of women). It is grotesque to repeatedly ascribe collective guilt onto half of humanity known as men. Being a man is not a disease nor a pathology. https://t.co/CAxGadDiD6— Gad Saad (@GadSaad) January 14, 2019
No one is calling all the men in the world horrible, just the ones who still don't understand how their actions have so many horrible consequences.
Its main message seems to be "don't HAVE a dick". https://t.co/VvD7HPFfqi— Piers Morgan (@piersmorgan) January 14, 2019
Just FYI, you don't need to have a dick to be a man, because you know, trans men exist.
Okay, I feel like that was enough hate, and enough answers to hate so let's enjoy some sensible tweets by woke people.January 15, 2019
And, people seriously have a problem with people trying make the world a better place.
Once again, I'm very much okay with this shift in cultural standards.
"Be a good human" is getting ever-more commercially viable. I'm down with a future where it's cool to be protective and proactive at making the world better. https://t.co/iYsGxBQ9QF
THIS is how you use your brand. THIS is how you engage with your audience. Gillette being aware of mostly having a male audience and using their influence as a global brand to make a change for the better. other companies take notes pic.twitter.com/KCdxKDLji0— laq (@spidervesre) January 15, 2019
It's so damaging and it's time for change.
Folks are upset @Gillette? No #men and #masculinity are not #toxic. But #Toxicmasculinity is a cultural belief that real men don't cry. Real men don't show fear. Real men don't lose. Real men take what they want. This thinking isn't new. It is toxic and it damages men and women. https://t.co/EWBJeRZnZm— Jeffrey Reddick (@JeffreyaReddick) January 15, 2019
aaaaannnnnd Gillette made e cry at my desk https://t.co/9HYV24ZDbV— 20Pemberteen (@DaveYourFave) January 15, 2019
Very well done.January 15, 2019
It truly is.
Amazing call to action. https://t.co/MF1Hivkjfu— Marcus J. Carey (@marcusjcarey) January 14, 2019
Thanks for this Gillette. I agree. We absolutely as men can do a better job instilling better morals and behavior overall with one another. Handing those core values down to our kids is paramount. And don't tell me it doesn't exist. Not all of us sure. But enough to change. https://t.co/3UVbnq2WtO— Max Gonzalez (@GassyMexican) January 15, 2019
Screw toxic masculinity. This is an awesome step to take. Great ad.
*urge to shave things increases* https://t.co/ebAQ0ZsB0m
We definitely do.
lmao woke razor blades is the future we deserve https://t.co/diAPiIvnsA— Sonny Bunch (@SonnyBunch) January 14, 2019