In the ever-changing age of the digital world, social media, from being a simple platform that initially came to fore with the promise of helping people to keep in touch and keep up with one another, has, now, gone on to become 'the thing' for people.
No relationship is considered real unless it's posted on the likes of Facebook and Instagram. Happiness is now measured by the number of vacation photos you share on your social media profile. There is so much and, still, much more.
Then, there are those social media trends that get the users spell-bound, making it almost imperative for others to participate while inflicting FOMO (another irritating new-age lingo) if they don't.
Staying true to its nature, social media has a new trend for everyone to follow - '10 Year Challenge'. A harmless fad, right? Or, is it (that's questionable).January 17, 2019
The rules are pretty simple: you simply upload two photographs of yourself - usually side by side - which were taken at least ten years apart. What's the overall message here, you'd ask? It's again simple: self-love and showing the world how you've 'glowed up' (in other words, showing how you haven't aged a day).
The '10 Year Challenge' is already a rage on the social media platforms. Facebook, Instagram and Twitter; you name it. The collage of photos would have thronged your feed on social media.
From cricketers to footballers and politicians to actors, everyone has been happily riding the bandwagon. And, why not, in the age where information is second-handed (read digital) and real life is secondary, social media trends is the oxygen you cannot do without.
But, amid all the crazy collages of people we've seen, there came one from Rohit Sharma that stands apart from the rest.January 17, 2019
Using the '10 Year Challenge' fad as an opportunity, the Indian opener highlighted one of the long-standing problems that might soon spell doom for the mankind. Taking to Twitter, the Mumbai batsman shared a collage of photos of the marine life where the one from 2009 was colourful and lively, while the one from 2019 was dull and dusty.
He captioned the post with a valid point: "The only #10YearChallenge we should be worried about".
In the year, where we all were going gaga about the stock image of an egg beating Kylie Jenner's record of the most-liked photo on Instagram, before Netflix's 'Bird Box' had people running around blindfolded, Rohit has set a much-needed precedent for celebrities and fans alike, showing that such social media trends can actually be used responsibly, and for something good.
And, while there are already rife allegations that the collages of the photos that we all have been happily sharing on the social media could very well be used as data to test the facial recognition algorithms, people must proceed with due diligence.
After all, humans are the connective link between physical and digital worlds. It's human interactions that make the 'Internet of Things' interesting. And, sadly, our data is the fuel that makes businesses smarter and more profitable.