Apple is inviting its users and iPhone photographers alike from around the world, to submit some of their best shots for its next “Shot on iPhone” campaign.
Apple first started the “Shot on iPhone: campaign in 2015 when the Cupertino giant launched the iPhone 6. Apple mined Twitter and Instagram for pictures with the hashtag “#ShotOniPhone” that went on banners, billboards and magazine ads. The campaign was extremely successful as iPhone sales shot through the roof.
In fact, some of the best ads from Apple have come from user-generated content; especially from people who don't consider themselves photographers.
Entering the contest is quite simple as you just need to upload your best pictures on Instagram or Twitter with the “ShotOniPhone” hashtag by February 7th. Weibo users can participate as well using #ShotOniPhone#.
In the image caption, note which model was used. Alternatively, you can also submit the photo in its highest resolution to email@example.com with the file format 'firstname_lastname_iphonemodel.'
The pictures will be judged by a panel of judges and will select 10 photos that will be featured on billboards in select cities, retail outlets and an online store.
The images will be judged by Pete Souza, the official photographer for President Barack Obama, Luísa Dörr who rose to fame after she photographed TIME's Firsts issue exclusively on iPhone and Austin Mann amongst others.
If you are serious about submitting your images, you can find additional information here