Apple is gearing up to launch its rumoured streaming service as soon as early April or May and is one of the many subscription services Tim Cook has already confirmed. The streaming service will feature shows Fromm HBO and other channels, however, will not feature existing services like Netflix. 

© YouTube

The streaming service will essentially bundle different streaming platforms into one subscription that Apple customers can buy. Apple device owners will be able to buy and watch in a dedicated TV app on iOS. Apple already boasts more than 50 million subscribers for its music service and it is possible that we could see a similar number for the video service thanks to the sheer number of Apple devices out there. Apple is believed to be investing at least US$1 billion in content and has acquired the rights to a new series starring and co-produced by American actresses Jennifer Aniston and Reese Witherspoon.

© Apple

Having said that, Apple's new video service will compete directly with Netflix for streaming eyeballs. When Netflix first started streaming its content, it already has a plethora of content lined up to keep everyone busy. Apple may struggle to achieve the same in the beginning as it would pack only a handful of shows at first. It would be interesting to see how Apple will populate its streaming service for users.

Apple's new subscriptions service will be somewhat similar to Amazon Prime. The Cupertino giant is expected to offer a subscription plan that will include music, video and news. Whether it would be enough to sway customers towards the service; only time will tell.