PlayStation is known for doing great collaborations, especially with apparel brands to extend its brand recall and loyalty. We’ve already seen a sleek pair of sneakers by the company that was made in collaboration with Travis Scott and Nike. However, a new collaboration with a luxury label is turning heads everywhere. Balenciaga, a Spanish luxury fashion house, launched a t-shirt and a hoodie that costs more than the actual PlayStation 5. 

© Balenciaga

The PS5 branded t-shirts are available in black or red with printed branding of the luxury fashion house. The design of the t-shirt also has the sacred symbols of PlayStation and a 'nov 2020 collection’ design indicating the November release day of the PlayStation 5 console. The hoodie is only available in black with the same design and face button printed on the sleeves. When taking a second look at the t-shirt, it actually looks like something the PlayStation sales staff would wear at a store. 

View the full article