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Latest Amul Girl Ad On Coronavirus Is So Tricky, We Are Utter Butterly Confused About The Intent


For as long as we can remember, we have grown up with the 'Amul girl' taking us through some of the worldâs most significant events in her iconic polka-dotted costume and endearing smile. 

From being there to slam dunk a dribbling goodbye to the legendary Kobe Bryant to rooting for a safe passage for thousands who were living the Australian bushfire nightmare, the bubbly mascot has been there every time. 

#Amul Topical: Tribute to one of basketballâs greatest legends... pic.twitter.com/YcZpihhgQY

â Amul.coop (@Amul_Coop) January 27, 2020


Through the good and the bad, the Amul Butter Girl has continued to charm the nation with her wit, sarcasm and, at times, well-deserved criticism. So, recently when the Indian government decided to evacuate Indian nationals from Coronavirus-hit mainland China, as tradition would have it, the Amul girl decided to welcome them back with a âhomecoming snackâ.

#Amul Topical: Coronavirus outbreak - Indians evacuated from China! pic.twitter.com/KM6RH35AAS

â Amul.coop (@Amul_Coop) February 4, 2020


However, the latest cartoon, which has received mixed reactions from the audience, depicts Indians being brought back from China in an Air India aircraft with the caption, âWuhan Se Yahan Le Aayeâ. Wuhan, referring to the place from where the Coronavirus was originally detected.

While the caption must have been a pure reference to the evacuation incident and appreciation to go with it, some people have read it as a below-the-belt remark which conveys that the evacuated individuals have now brought the deadly virus to India along with them.

While Amul hasnât released any official statement regarding the issue, people on social media are divided over what exactly was Amul trying to convey with this word-play. One of the comments against the cartoon that gained a lot of momentum online was singer Sona Mohapatraâs âIn bad tasteâ remark on the post that she tweeted from her personal account. 

Though many have called her out on her ânegative outlookâ, some have also agreed with her.

in bad taste. pic.twitter.com/nw4WA7lBGd

â ShutUpSona (@sonamohapatra) February 5, 2020

Why in bad taste ? Itâs about Indians evacuated out of China

â Deepanjan Ghosh (@deepmech) February 5, 2020

Just to add.. of you carefully observe the emotions represented in the cartoon it is sad and not sarcastic !

â NG (@Nami4India) February 6, 2020

Ms.Sona, Thatâs you personal POV. I found it to be a great way to applaud Indiaâs effort to bring back its citizens stuck abroad

â biddut (@twittbk) February 7, 2020

Amul... Har cheez mein taang adaaye !

â Farooq Ahmad Mir (@mfjanwari) February 5, 2020

@Amul_Coop in bad taste indeed.

â SHASHANK JAIN (@J_Shasha) February 5, 2020

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