Apple started it's the journey to revolutionise television almost a decade ago when Steve Jobs tried to seek new revenue growth from content. It all came to fruition today when Apple announced its own streaming service that bundles content from providers like HBO, Showtime and others. It's called Apple TV Channels and will work via the updated Apple TV App. The application also uses advanced machine learning to curate lists according to your tastes.
The new Apple TV App also uses apps like ESPN to show live footage within the app itself. The new update will be available via OTA this coming May. In addition, the new Apple TV app will also be available on smart TVs by Samsung, Sony and LG. It will also be available on Amazon's Fire Stick TV. For India, Apple has partnered with local content providers such as Eros Now to provide content with its subscription service. The new Apple TV app personalises what viewers love to watch across their existing apps and services while developing a secure and comprehensive understanding of users' viewing interests. The app will offer suggestions for shows and movies from over 150 streaming apps, including Amazon Prime, as well as pay-TV services such as Canal+, Charter Spectrum, DIRECTV NOW and PlayStation Vue.
Users will also get access to original content from Apple, the company has apparently already spent $1 billion producing its own content. Apple's original content will be available via Apple TV Plus that will host tv shows like 'The Morning Show' starring Jennifer Aniston, Reese Witherspoon and Steve Carell. Other shows like 'See' that stars Jason Mamoa which has a science-fiction themed plot. 'Little America' is another original Apple TV+ show based on the lives of immigrants and stars Kumail Nanjiani. Steven Spielberg is also directing an original show called 'Amazing Stories' that is based on a WW2 pilot getting lost in space. Apple has also joined forces with Oprah to host two docuseries that would cover topics such as mental health and other se sensitive topics.
“We're honoured that the absolute best lineup of storytellers in the world — both in front of and behind the camera — are coming to Apple TV+,” said Eddy Cue, Apple's senior vice president of Internet Software and Services. “We're thrilled to give viewers a sneak peek of Apple TV+ and cannot wait for them to tune in starting this fall. Apple TV+ will be home to some of the highest quality original storytelling that TV and movie lovers have seen yet.”
The entire Apple TV+ service catalogue will be available to watch directly from the Apple TV Apps on iOS devices, Macbook and Smart TVs. The service will be available to use from this fall. More original content will be released as the service goes live over a period of time.
Apple announced numerous hardware products last week such as new iPads and AirPods that compliments today's announcements. Along with the video service, Apple also announced a premium games subscription for its App Store where the service fee would be divided amongst the games in the service based on how much time is spent in each game. The service will focus more on premium paid pages like Overland, OceanHorn, amongst others. Free-to-play games like Fortnite and other games with micro-transactions will not be included in the subscription service. There are over 1 Billion games downloads from the App Store and over 3 lakh games on the App Store with either a one time fee or have 'in-app purchases' The service is called Apple Arcade and will bring console-level games to devices like the iPad Pro, iPhones, desktop and Apple TV. The subscription will also give users access to over 100+ new games. New games will be added to service over a period of time. The service will be available in over 150 regions including India. Every game will be playable offline, and because subscribers can play Apple Arcade games across iPhone, iPad, Mac and Apple TV, they can pick up where they left off in a game, even if they switch devices.
In addition, Apple announced Apple News+ that basically compiles magazines and can be accessed via a subscription fee. The single fee will give users access to a number of magazines such as The New Yorker, Fortune, National Geographic amongst others. Over 300 magazines will be available to users ranging from technology, travel, gear, lifestyle, politics and finance magazines. Magazines will be designed and fine-tuned for Apple devices. Apple News+ will also include newspapers like Wall Street Journal, Los Angeles Times and other premium digital subscriptions such as TechCrunch. The premium service also does not allow advertisers to track a user's activity or browsing history. Apple News+ costs $9.99 and is also sharable via Family Sharing at no extra cost. Apple News+ is currently only available in USA and Canada.