When developing websites, global global trends in web design, which modernity imposes, cannot be ignored. Somewhere it may be fleeting bursts in the design of fonts or icons, and somewhere the development of technologies in the form of various sizes of devices leads developers to adapt to the changes taking place in order to remain in demand in the market of services.
Most trends are dictated by events and the direction of the industry development in the previous period. After analyzing them, we have compiled a list of 10 major trends that will be relevant in the coming 2015.
1. Responsive design
This moment has already become the standard of web development, as this trend is repeated from year to year and we are seeing more and more websites adapted for various screen extensions.
Funds for adaptive design are also being improved. If at first it was just a rubber layout, now it is a responsive web design leadconcept(.)com/custom-website-development-services.html, a separate mobile version of the site , and an adaptation for retina display. Simplified and technical aspects in the implementation of adaptability: for example, the global platform for wordpress sites allows you to connect just one plug-in to get the finished version for mobile devices.
2. Flat design or mosaic of rectangles
Flat design has firmly entered the web thanks to such global giants Microsoft, Google and Apple. But this is not just a tribute to the leaders of the industry: many had time to appreciate its lightness, simplicity, brevity and speed. Although opponents of this design also have something to say in defense of their point of view.
3. Scrolling and scrolling animation
With the emergence and popularization of such types of sites as landings and longreads, pages with a long vertical scroll began to develop and means for their convenient viewing. Users are becoming more and more accustomed to scrolling down sites, rather than concentrating on the first screen. In order to make long pages as light and readable as possible, information is conveniently structured, visual accents are made on important content, smooth loading of site blocks is carried out - scrolling animation. Increasingly, on such sites scrolling is used instead of clicks as a site navigation, and the menu turns into a barely noticeable small icon.
4. Distribute web graphics
It has long been proven that graphical images are perceived faster and easier by network users, which is why this type of information presentation, like infographics, has received tremendous distribution. To create it, it is not necessary to mess around in Photoshop for a long time - there are many online services that allow you to create it based on templates using simplified schemes. The second trend is web graphics - it is also aimed at a graphical presentation of information, but it also uses interactivity, which allows the user to practically interact with information. Its spread and development is what can be expected in the long term.
5. Automation layout
6. Graphics: subtlety, transparency, centering
Now let's go directly to the elements of websites: fonts, text, links, buttons and icons. Here the trends are as follows:
Outline Icons and Buttons
Graphics Trends 2015
7. Large images
It seems that quite recently images tried to be lighter in weight and to limit their size. But with the development of the Internet, the need for this has disappeared. Now you can find sites with a large image in the header more often. Against the background of this image, as a rule, the same centered text, transparent buttons and calls to action. As for the images themselves, the trend here is the use of professional photos to which filters are applied. For example, blur, the famous Instagram filter and toning of images.
8. Menu: hidden, as in applications and sticky
Talk about trends in layout and menu image. Here in 2015, several trends are planned:
Adaptation of sites to mobile devices led to the unification of menu icons, which left an imprint when designing sites for standard screen resolutions.
With the development of minimalism in web design leadconcept(.)com/custom-ecommerce-website-development.html, we increasingly find the menu hidden behind certain icons.
The sticky hat is another trend of 2015. When scrolling side menu disappears and for easy navigation remains sticky up.
9. Video on background
Instead of large images in the header, you can increasingly see video. It is important that this video be high-quality, bright and fit to the site. It is not always appropriate to play it immediately after the page loads, it is better that the user can control this process.
This item stems from the need to increase the conversion of sites. When the number of users in the network grows at a lower rate, and the quality standards and requirements of search engines become more and more rigid, the focus is not just to bring visitors to the site, but also to retain them and encourage them to perform a targeted action. It is here that micro-interactions appear - dialog boxes for talking with the user. However, it is also important to keep balance in mind.
This is perhaps all that I would like to single out structurally, but not everything that I would like to talk about. The trends of 2015 in web design can also include parallax effect, timeline , lively blue, notification, discharge, long shadow , polygonal art , diagrams, personalization of the interface, download speed , etc.