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Whether you call them Champions 🤩, Advocates 🌟, or Superusers 🏆, every community contains an elite group of members that carries 🏋 the community. They don't just drink the kool-aid 💧. They mix, chug, and swim 🏊♀️in the community kool-aid. Learn 🔢 four community management concepts about Superusers in less than 🕓 four minutes. 1. 90-9-1 Rule (aka "1% rule"): The 90-9-1 principle refers to the lopsided inequality of user engagement that 90% of users are lurkers 🙈, 9% of members contribute from time to time 🙉, and 1% of users 😸 account for almost all contributions. Superusers are the 1%. 2. Intrinsic Motivator: Motivation that comes from internal motivat…
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Think about all the different touchpoints where you try to connect with members: forum discussions, blog comments, personal messages, email newsletters, weekly meetings, and perhaps offline events. You write witty and clever messages. You dedicate an entire section of your community to welcome and hello topics. You spend enormous amounts of time trying to elicit engagement from members. What if I told you that there’s one touchpoint that you consistently overlook where members reach out to you, some for the very first time? You receive messages every day and every week from users through the Contact Form. It’s one of the most common touchpoints that…
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Security should never be an afterthought. Don't wait until an attack has compromised your site before you take action. All too often, site owners consider increasing their security only when it's too late, and their community has already been compromised. Taking some time now to check and improve the security of your community and server will pay dividends. In this blog, we run down 8 ways that you can protect your community with Invision Community. We go through the security features you may not know about to best practices all communities should be following. 1. Set up Two Factor Authentication Invision Community supports Two Factor Authenticati…
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Are you looking to launch a new online community or revitalize an existing community, and you're worried about the numbers of users? Gaining members - and retaining them - is always the hardest struggle for new communities. Even if you're an established brand or organization, it can be a challenge to build a core group of members. The problem? Most communities launch too early. The truism "if you build it, they will come" is no longer valid. There are countless online peer and social groups, industry associations, and trade organizations competing for your user's time and attention. You can't launch a new community and passively wait for users to visit. …
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I'm excited to reveal that we are making Invision Community native apps for iOS and Android! For the past few months, our staff has been using an internal test build right here on our community. Now we are ready to widen testing to a larger pool of customers. Information on how to become a tester is at the end of this post. But first, let's take a look at the app itself. Technology Preview We have a lot of exciting plans for the Invision Community app. We wanted to take full advantage of a clean slate and build a brand new experience that embraces a native app's interfaces. While the app is unmistakably Invision Community, it features new ways of interact…
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The term "flame-wars" was coined way back in the 1970s when computer scientists talking in the first electronic discussion boards noticed that here was "an escalation of critical comments and an increase in the frequency with which people would respond with short negative messages." For anyone that has ventured into the comment section of Youtube, read Twitter for more than a few minutes or frequented active forums will know that our behaviour hasn't improved. Sherry Turkle, Ph.D., a psychologist and professor at MIT, conducted hundreds of interviews over 15 years and found that "we allow ourselves behaviours online we never would in person." These interactions …
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Emotion is energy in motion. Today’s article is the last element in our Sense of Community series, and it’s also the most powerful. It allows new communities to win over legacy ones; niche communities to triumph over generic platforms; and impassioned communities to outlast everyone. It’s also the hardest element to cultivate. What is it? According to a survey by psychologist Dr. Jenny Fremlin, shared emotional connection accounts for the single largest factor of community-building. In fact, almost half of all respondents in her research identified shared emotional connection as the factor most important to their community. How do you cultivate t…
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When your customers buy or use your products, they will have many questions. They may have issues using the product, or they may have requests for future versions based on their needs. Managing and responding to those questions and requests quickly increases conversion, satisfaction and the likelihood or purchasing again. The statistics back this up. There is no doubt that unless you have a support community for your brand, you are not delivering the best experience for your customers and risk losing them to competitors that do. Building a support community around your product or service will positively drive your business across all dep…
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I've said before that when I visit a new website, I often look for a link to their community. It's not uncommon for some brands to have a link to their Twitter account and Facebook page, with a hashtag they'd like you to use when discussing their products. That is an audience, not a community. A true community encourages group conversation and empowers people to contribute ideas, promotion, content and support. A community gives its members a true sense of belonging and more importantly it provides a sense of identity. A community is an ongoing dialogue between you and your customers. It allows you to nurture and grow relationships far beyond what…
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Collecting, curating and organising ideas and feedback is a critical part of managing a community for a product. Even though here at Invision Community, we have a relaxed approach to ideation, we do read and review ideas and feature requests that come into us via our support community and via emails and tickets and organise them off-site. If you wanted to add more rigour to your ideation process, then Invision Community has built-in tools that you can use. This video covers setting up a "Question & Answer" forum, which forms the basis for your ideation section along with using the built-in translation tools to tweak the interface language. The co…
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Minor releases are almost always just maintenance releases. We gather up a fistful of bug reports and fix them to ensure that every month or so, our clients enjoy more stability and efficiency with Invision Community. However, more recently we've noticed that we're running low on bug reports, so we've managed to squeeze in a handful of improvements in Invision Community 4.4.5. Let's take a look and see what's new in Pages. How should the canonical tag behave? While this isn't the most exciting name for a feature, it does explain it reasonably well. We had a recent discussion on the forums where it was pointed out that the canonical tag directed search eng…
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Are you curious 🤔about ways to boost your engagement that don't require a lot of effort? Want some shortcuts to set your engagement on fire 🔥? Check out these 4x4 tips of four growth hacks that you can implement in less than four minutes ⏳ to boost engagement. 1. Add a content block at the bottom of topics. Sounds upside down 🙃, right? Most admins add content blocks at the tops of pages to attract users. But what do users do when they're finished reading or replying to a topic? Nothing. They're finished ... unless you add a block such as similar content, popular posts, recent topics, or another content block at the bottom of topics that help them discove…
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Bad communities promise great things to its members. Good communities offer great things to its members. Great communities fulfill the greatness of its members. A primary purpose of every community is to fulfill the needs of its members. A strong community will go beyond the immediate, basic needs and ensure that fulfillment is a positive experience. By doing so, it builds in positive rewards and reinforcement for an enjoyable sense of togetherness. One of the cornerstone ideas of behavioral sciences is reinforcement: delivering a positive experience to members through multiple dimensions. Why they come, why the stay, and how to fulfill those needs is our t…
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What do visitors see when they visit your online community? And when was the last time you logged out to browse like a visitor? Check out these 4x4 tips of four items in less than four minutes for the visitor experience: Check your Registration Process, especially any social sign-ins. You may want to increase or reduce security checks. You may need to fix social logins. And you may want to offer an easier onboarding like Quick Registration + Profile Completion. Read your Guest Sign-up Widget. This is the most important text in your entire community, since it's the first message visitors will read. Is your Guest Signup Widget giving visitors the …
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A month ago, CrossFit, Inc. posted a scathing blog entry outlining why they made the decision to quit Facebook and Instagram. I first came across CrossFit back in early 2007 when I was looking for new ways to improve my fitness. Their fitness programming was a breath of fresh air. Most workouts were based around either long cardio workouts such as running or traditional gym workouts with weights and machines. CrossFit successfully combined the two into a short intense workout which gained popularity very quickly. I was a fan immediately and followed the WODs (workout of the day) as closely as possible and watched the early CrossFit stars emerge. CrossF…
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Mary Meeker delivered a rapid-fire review at the 2019 Code Conference of her latest Internet Trends Report, widely considered to be one of the most influential and comprehensive reports on Internet trends. The report covers 11 broad areas from ecommerce to education, data growth to usage, work to immigration, and China. The report's foreword includes the following statement: This is an especially appropriate message for Invision Community admins and managers, who must not only ingest the data firehose but turn it into actionable feedback. This report is presented to Invision Community clients as a way of understanding the broader trends that shape and…
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Communities are bound by a code of conduct that govern user behavior. Sometimes these rules are explicitly written, such as terms, guidelines, or my personal favorite: “Must Read Before Posting Or Banned!!!” topics. (That’s a joke. Please don’t ever write a topic like that!) Sometimes the rules are unwritten, based on evolving behaviors and user-to-user interaction. No matter the method of conduct or scale of communication, all communities contain these community guideposts that govern user behavior. Being able to influence, and being influenced by, these rules of conduct is our second element of Sense of Community. Community Managers. The …
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It was a poster of Slash holding his Gibson Les Paul slung low on his waist playing live that got me into guitars. The crunching power chords of Appetite For Destruction were a long way from the three chords I could manage on a beaten up acoustic with a hole in the side, but I kept on trying until I could play those riffs. I still hold a special love for the Les Paul (as well as the Explorer made famous by Hetfield palm muting his way through multiple albums with Metallica). So, I'm especially thrilled to see the official Gibson forums relaunched with Invision Community 4. Check it out: https://forum.gibson.com It's great timing as I've recently fre…
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Facebook Ads: are they the modern day ‘hilly billy’ California Gold Rush? Rumors circulate about Facebook Ads being the MOST profitable way to advertise your business and everyone jumps on it to make a quick buck. Hence it’s quickly become the 21st century gold rush. And just like the gold rush, the people really profiting are the ones selling the tools to the prospectors… AKA Facebook But they’re still gold out there if you know where to look and what your doing. The purpose of this post is to give you a short introduction, so you know roughly how to make profitable ads. It’s not going to turn you into an expert, but it might stop yo…
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When I wrote my last entry, The Dogly Mail had just reached the 100 member milestone but since then things have grown impressively. The photo competition has proven very successful at encouraging new signups and we are now at around 1400 members picking up 15-20 new members a day. This is far better than I could have hoped for but there a few caveats… Not all traffic and content is equal In building website traffic I’ve realised that high member numbers are great and help to validate your ideas but member quality is far more important. I have been able to boost the member growth non-organically with a minimal Facebook ad spend in conjunction with the compet…
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A successful community only needs three core elements to flourish and begin producing results. Your community will require some care and effort to flourish, but with the right strategies in place, you'll ensure that the value your community produces continues to increase as time goes by. Let's take a look at the three elements that make for a successful community. Content Content is the life-blood of any community. Content is what is posted by your members, and by your team. In the early days, you'll need to seed discussions and respond to customers posts regularly. It's important to demonstrate that you're actively involved with the community and encoura…
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Have you ever found yourself muttering "there has to be an easier way" when managing your community? If you have, it's likely that you are not the first person to think that. Invision Community has been refined over nearly two decades, and in that time we've received a lot of feedback from clients running very large and busy sites. We love a short cut, especially when it makes our clients lives easier. There's plenty of time-saving features throughout Invision Community, and here are five of the best. Saved Actions If you routinely perform the same actions to a topic, such as replying before closing it or moving the topic to a different forum, then s…
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Cultivating a strong Sense of Community is a clear goal for community builders. Develop a strong sense of community, and you’ve built a community experience that sparks a more meaningful and connected community that your members will love. A strong sense of community means: An integrated community where members feel personally related An impactful community where a member can influence and be influenced by the group. A fulfilling community where members meet the needs of others and can feel rewarded. A shared community, where users undergo common history, time together, and social experiences. Do you believe you’ve developed a stron…
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Invision Community is used by some of the world's biggest game brands, proudly enabling gamers to connect with the creators of their favourite titles. These sites attract millions of visitors between them and thousands of posts are added daily because of their high profile. But what if you're just starting out, how do you convert casual visitors to members, and what's the best way to set up your community? I got talking to new customer Darrell, interestingly named Mr. Fierce God on our community. While you may expect that this portrays a fire and brimstone hothead, you'd be wrong as Darrell is one of the nicest people you'll meet. Darrell runs the Fier…
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I noticed something new in the chiller cabinet at the petrol station after filling yesterday. Bottles of Grape Fanta sitting alongside the more mundane and pedestrian drinks such as Coke Zero and Pepsi Max. I grabbed two bottles. After draining one in record time, I googled around to see where I could get more of this delicious nectar, and it discovered that it's a new flavour being launched in the UK. The really interesting thing was that Coca Cola used data stored in the self service machines that offer different flavours (such as those at cinemas) to determine which new flavours to bring to the market. Grape was the second most popular flavour …
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Two headlines caught my eye today as they appeared side by side in my newsfeed. On first glance, they seemed contradictory. The first was that the UK lost nearly 2,500 shops and stores last year and the second is that discount fashion retailer Primark has just invested £70m in a new store in Birmingham. This new store covers 161,000 sq ft over five floors and features a Disney-themed cafe, a beauty studio, a gents hairdresser and a Harry Potter themed section. If the UK is closed thousands of stores, and a recent department store has just fallen into administration why would a brand invest £70m in a new store? The answer is that they are not build…
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“Every success story is a tale of constant adaption, revision and change.” – Richard Branson, billionaire and founder of Virgin Group. We all seek success with our Invision Communities. For too many of our communities, however, we yearn for success but we don’t plot the correct navigation to get there. We haphazardly pursue our strategies, trying new ideas and hoping one will stick. It’s time to take a step back and assess your goals in context to your growth. It’s important to understand the stages of the community lifecycle, and to strategically match your goals with your growth sequence. Alicia Iriberri and Gondy Leroy of Claremont Graduate Univers…
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In a move that surprised many, British cosmetics firm Lush has chosen to quit social media. With a combined following across Instagram, Facebook and Twitter, Lush has a combined audience of over 1.2 million followers. Lush are being a little cryptic about its reasons but cite having to pay for visibility and getting tired of trying to produce content so just that algorithms will rank it highly. "Increasingly, social media is making it harder and harder for us to talk to each other directly. We are tired of fighting with algorithms, and we do not want to pay to appear in your newsfeed. So we’ve decided it’s time to bid farewell to some of our social channels…
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Since the last blog entry in this series I have been very busy. I’m still working full time so haven’t been able to spend as much time as I would have liked on The Dogly Mail but I’m really enjoying the time I can. Early growth has been promising and I have been experimenting with different ideas that have come from founder members to see what might work long term. We recently broke the 100 member milestone and that all came from word of mouth. We’re not talking huge numbers but I’m very encouraged for the future. My focus is now on building interactions with four main areas of the site. Forums I had imagined the forums being the m…
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Every day, LGBTQ young people from all walks of life log into TrevorSpace, the world’s largest moderated safe space for LGBTQ youth online. Here, young people can support each other, share their stories, and find refuge from what might be a less than accepting environment offline. Launched in 2008, TrevorSpace is housed under The Trevor Project, the foremost suicide prevention and crisis intervention organization for LGBTQ youth in the world. Having an affirming digital community has been an indispensable resource for the youth The Trevor Project aims to protect, but guiding it to the success it enjoys today has had its challenges. Shortly after its launch,…
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